Bài giảng Business Driven Technology - Chapter 1 Achieving Business Success

UNIT 1Achieving Business SuccessUNIT ONEChapter One – Business Driven TechnologyChapter Two – Identifying Competitive AdvantagesChapter Three – Strategic Initiatives for Implementing Competitive AdvantagesChapter Four – Measuring the Success of Strategic InitiativesChapter Five – Organizational Structures that Support Strategic InitiativesCHAPTER 1Business Driven TechnologyLEARNING OUTCOMES1.1 Compare management information systems (MIS) and information technology (IT)1.2 Describe the relationships among people, information technology, and informationLEARNING OUTCOMES1.3 Identify four different departments in a typical business and explain how technology helps them to work together1.4 Compare the four different types of organizational information cultures and decide which culture applies to your schoolINFORMATION TECHNOLOGY’S ROLE IN BUSINESSInformation technology is everywhere in businessInformation Technology’s Impact on Business OperationsInformation Technology’s Impact on Business OperationsInformation Technology’s Impact on Business OperationsInformation Technology’s Impact on Business OperationsOrganizations typically operate by functional areas or functional silosFunctional areas are interdependentINFORMATION TECHNOLOGY BASICSInformation technology (IT) – a field concerned with the use of technology in managing and processing informationInformation technology is an important enabler of business success and innovationINFORMATION TECHNOLOGY BASICSManagement information systems (MIS) – a general name for the business function and academic discipline covering the application of people, technologies, and procedures – collectively called information systems – to solve business problemsMIS is a business function, similar to Accounting, Finance, Operations, and Human ResourcesINFORMATION TECHNOLOGY BASICSWhen beginning to learn about information technology it is important to understand the following:Data, information, and business intelligenceIT resourcesIT culturesData, Information, BIData - raw facts that describe the characteristic of an eventInformation - data converted into a meaningful and useful contextBusiness Intelligence – applications and technologies that are used to gather, provide access to, and analyze data and information to support decision-making efforts Data, Information, BIData, Information, BIData, Information, BIIT ResourcesPeople useInformation technology to work withInformationIT CulturesOPENING CASE STUDY QUESTIONSApple-Merging Technology, Business, and EntertainmentExplain how Apple achieved business success through the use of information, information technology, and peopleDescribe the types of information employees at an Apple store require and compare it to the types of information the executives at Apple’s corporate headquarters require. Are there any links between these two types of information?Identify the type of information culture that would have the greatest negative impact on Apple’s operationsCHAPTER ONE CASEThe World is Flat – Thomas FriedmanThomas Friedman describes the unplanned cascade of technological and social shifts that effectively leveled the economic world, and “accidentally made Beijing, Bangalore, and Bethesda next-door neighbors”CHAPTER ONE CASEThe World is Flat – Thomas FriedmanThomas Friedman’s 10 Forces That Flattened the WorldFall of the Berlin WallNetscape IPOWork flow software Open-sourcingOutsourcingOffshoringSupply-chainingInsourcingInformingWirelessCHAPTER ONE CASE QUESTIONSDo you agree or disagree with Friedman’s assessment that the world is flat? Be sure to justify your answerWhat are the potential impacts of a flat world for a student performing a job search? What can students do to prepare themselves for competing in a flat world?Identify a current flattener not mentioned on Friedman’s list